A rather interesting business idea is the manufacture of branded goods to order. Such a service is always in demand, because against the backdrop of increased competition, many companies are working hard to strengthen their image.
Branded clothing and souvenirs - it’s profitable!
Today, one of the most common and inexpensive ways to attract attention to a brand is printing on clothes and souvenirs (T-shirts, satin ribbons for badges, pennants, various gifts, etc.). When ordering such services, company representatives immediately kill two birds with one stone.
Firstly, a beautiful T-shirt or gift with a bright logo is a great souvenir. It can be presented to regular customers and business partners. Thus, this souvenir will work on your customer’s brand recognition for years, without additional advertising costs. Which, undoubtedly, is very beneficial to any business, and makes printing services (silk screen printing) on souvenirs especially in demand.
Secondly, to distinguish their representatives from competitors (for example, at exhibitions, at outdoor events, in large retail outlets), which will allow attracting attention to your brand without additional costs for large-scale advertising.
Silk screen printing technology
By silk-screen printing, this printing method is understood when the ink is pressed through a specific screen-mesh - an image is initially formed on it. The name of this method was obtained due to the fact that the stencils were originally silk.
Today, instead of silk, a more durable fabric is used, which has small cells that are adapted to carry paint. This technology makes the product attractive and colorful, which increases its popularity among numerous users.
For the process of silk-screen printing, different types of inks are used (solvent and aqueous, as well as special varieties that cure either by high temperature or ultraviolet). In this case, the base itself can be made of various materials - silk-screen printing allows you to apply the image on almost any surface. In production, special printing equipment is used, as well as frames for silk-screen printing, printing forms, silk-screen printing nets - everything you need can be found on the site of the equipment supplier tehno-print.com.
Silk screen satin ribbon
Silk-screen printing on ribbons makes it possible to use a wide range of colors and shades, which allows them to receive any variations. Due to the fact that there is a significant consumption of paint, the image comes out saturated, bright, as well as embossed. Due to this relief, silk-screen printing on a ribbon makes such a product an effective advertising tool that can be used to advertise various products.
Volumetric silk-screen printing on the tape gives the image expressiveness and clarity, as a result of which it is clearly reflected in the memory of people. In this regard, satin ribbons with silk-screen printing are quite often used in the advertising and souvenir business, as well as in a number of light industries. When using such tapes, it is possible to fulfill orders that cannot be fulfilled by using other methods. Silk screen printing on ribbons is widely used by many financial institutions and large companies to advertise their own brand and the services provided.
Recently, silk-screen printing with thermal rise on the tape has been widely used, through which the image applied to the surface of the tape becomes more textured and embossed. Such products can be used not only as advertising purposes, but also for various presentation companies.
The use of satin ribbons with silk-screen printing will help to ensure that the advertised goods and services will become more recognizable among the general population.
Branded towels
A towel is not only an indispensable item of home textiles, but also an excellent branded souvenir. They perform the most powerful unobtrusive promotional effect both as a gift and when used in the hotel, restaurant business and fitness clubs. The functionality and durability of this medium allows us to talk about the high efficiency of this type of advertising.
T-shirts with logos and prints
One of the most popular types of clothing is T-shirts. And we can talk about branded T-shirts with logos that they wear at work. Such t-shirts use solid retail chains to dress their managers and sellers in them, it can be used during a corporate event, etc.
We are also talking about designer t-shirts with prints and funny inscriptions. Such a t-shirt can be an excellent souvenir. The silk-screen printing method provides an inexhaustible number of design options that allows you to do something absolutely unique and unique, impress your minds and make you talk about your company.
A correctly selected T-shirt strengthens the image of the company, makes the brand more recognizable. And advertising costs are more cost-effective. Everything benefits - both the manufacturer of branded souvenirs and the company-customer.